THR provides an exclusive reveal of Launchmetrics’ findings of which brands and stars earned the most media exposure (in millions) at the 2024 Met Gala, with Stray Kids and Maison Margiela among the big winners.

With a guest list that totaled 400 bold-faced names, the 2024 Met Gala may rank as the best-attended celebrity event so far this year.

But beyond the sheer volume of high-wattage stars who ascended the Metropolitan Museum of Art stairs on May 6, who really won the night’s red carpet in terms of brand exposure?

In the latest edition of the Red Carpet Power Rankings, an exclusive partnership between Launchmetrics and The Hollywood Reporter, the results are in.

It should surprise no one that Zendaya performed well in the rankings of top-five women at the Met Gala, as someone who not only draws intense interest wherever she goes but also because the Euphoria and Challengers star did two laps on the red carpet, first wearing custom Maison Margiela, then changing inside the museum and climbing the steps once again, this time in vintage Givenchy, which she and star stylist Law Roach purchased at Lily et Cie in Beverly Hills. But in terms of how much one individual look performed in terms of earned media exposure, another star, Tyla, took the No. 1 spot for women’s outfits with her much-talked-about sand dress by Balmain, as the results, detailed below, reveal.

Tyla wants you to know that she is not a carbon copy of Rihanna.

Since hitting the scene with her mega-hit “Water” in 2023, Tyla has skyrocketed up the charts. After her first Grammy win this year, she continues to dominate the scene while facing comparisons to the “Lift Me Up” pop star. She is honored to be in the same sentence as RiRi, but Tyla maintains she is not a baby Rihanna. While speaking to Cosmopolitan last week, she explained why.