Fenty Beauty turns up the fire with the launch of its new Gloss Bomb Heat Universal Lip Luminizer + Plumper. Rihanna appears in campaign images, showing the glossy lip color in Hot Cherry.

In front of Dennis Leupold’s lens, the star wears a red shirt with a plunging neckline and high-waist bottoms.

Jahleel Weaver styles the shoot with fringed tresses by hairstylist Yusef. The stunner accessorizes with gold hoop earrings, a chain necklace, and statement rings.

Working on her smokey eyes and glossy lips, Fenty Beauty Global Makeup Artist Hector Espinal creates a super glamorous look.

Rihanna stars in Fenty Beauty Gloss Bomb Heat campaign.

Out now, it costs $22 with an intense wet-look shine. The Gloss Bomb Heat Universal Lip Luminizer + Plumper also has a light peach scent as well as shea butter and Vitamin E for moisture. It can now be purchased at FentyBeauty.com.

“Give your lips an Instant Plump Job with Gloss Bomb Heat. This shimmer-free lip luminizer and plumper hybrid delivers a hint of tint, and fuller-looking lips—thanks to an innovative Plump Job Complex. It’s the O.G. Gloss Bomb you love…but a few degrees hotter,” the brand shares.

Fenty Beauty Gloss Bomb Heat worn by Rihanna.

Showing off her tattoos, Rihanna fronts Fenty Beauty Gloss Bomb Heat campaign.

A look at Fenty Beauty Gloss Bomb Heat in Hot Cherry.