In a video posted on Thursday to the Savage X Fenty Instagram account, Rihanna got people’s hearts racing.
The 36-year-old hitmaker danced in a bathroom while showcasing a new product for her business in the video.
The singer of Umbrella, who made her red carpet debut last month, also included a text graphic in the video that said, “When the bra feels too good.”
While dancing for the video, Rihanna, real name Robyn Rihanna Fenty, she wore a white bathrobe and other pieces of jewelry.
Before entering the bathroom to record the video, she had cut her dark blonde hair into a bob.
The singer’s latest bra is a part of the Signature Script line by Savage X Fenty, which debuted this past Monday.
The singer debuted her business in 2018 and saw immediate success with customers.
Last week, the Grammy Award-winning musician shared a video on her Instagram account revealing that Savage X Fenty was working on new projects.
The majority of the new line of merchandise consists of different lace bras and panties in addition to slip dresses and other women’s apparel.
Shirts and undergarments are among the items for guys in Savage X Fenty’s latest collection.
Adam Selman, chief creative officer of Savage X Fenty, made a statement about the new collection of products and told Elle that the hitmaker aimed to produce something that would catch on with customers right away.
He remarked, “Rihanna put her signature spin on this collection that people will love seeing in their wardrobe as much as we will love seeing them make it uniquely their own.” She did this by using delicate lace, eye-catching hues, sensual silhouettes, and hand-picked accents.
“Everyone has a signature,” Selman continued. “It could be your unique fashion sense, a feature on your body or face that you love to show off, or the way you sign your name.”
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