How much Rocky turned become a style icon: Rihanna’s baby daddy made Yuppie-core fashionable, walked the runway for Dior Homme, had Gucci G braids, and was just appointed creative director for a Puma relationship.

Massive sportswear company A$AP Rocky, an American rapper and Rihanna’s father, was recently appointed creative director by Puma for their new collaboration with Formula One.

The singer of “Fashion Killa” has long ago made a name for himself as a style icon, gaining recognition for his flawless sense of style and his developing partnerships with Gucci, Bottega Veneta, and Balenciaga.

The hip-hop artist is always daring and expressive, as shown by her outfits at the Rolling Loud Festival in Miami (a head full of pearls) and the Met Gala (a designer quilt).

We examine what makes him a style icon in the present day.

Rocky’s unique hairstyles—the rapper even previously had the Gucci G woven into his hair—aren’t the only thing that make him look good. His trademark braids also have emotional significance.

Before joining the A$AP Mob collective and becoming well-known as a rapper, the Harlem rapper Rakim Athelaston Mayers, whose father was incarcerated, had a difficult upbringing. He lived in and out of homeless shelters and sold drugs to make ends meet. This was reported by Village Voice.