Why Cardi B and NYX Cosmetics’ Suρer Bowl Commercial Faced Censorship

The highly anticipated Suρer Bowl commercial featuring Cardi B and NYX Professional Makeup encountered censorship due to its innuendo and satire, which the NFL deemed NSFW.

During the Suρer Bowl, a platform known for its groundbreaking commercials, NYX and Cardi B were set to unveil their first collaboration, promoting NYX’s “Duck Plump” lip gloss. However, the original commercial was disapproved by the NFL, prompting last-minute adjustments. Only the initial 15 seconds of the 52-second commercial, featuring Cardi B discussing the lip product’s plumping effect, were approved for broadcast. The rest of the ad was replaced with a blackout spot containing a QR code directing viewers to the extended version online.

The uncensored version of the commercial showcased the comedic aftermath of Cardi B promoting the product’s ability to enhance lips. However, me𝚗 in the commercial misinterpret the product due to a misreading of the word “duck,” leading to humorous results.

Yasmin Dastmalchi, the general manager of U.S. at NYX Professional Makeup, expressed pride in the creative concept, which aimed to challenge male stereotypes with lighthearted humor. Despite the censorship, the brand emphasized that the commercial’s script aimed to highlight the gloss’s plumping sensation while parodying male-centric advertising.

Cardi B, in her first beauty collaboration, shared her excitement about partnering with NYX, a brand she has used since high school. She described the collaboration as special and emphasized the fun they had creating the over-the-top and humorous commercial.