Taylor Swift attending Travis Kelce’s games is a ‘positive’ for the NFL, says commissioner Roger Goodell… as he brands the couple ‘wonderful young people’ ahead of this weekend’s Super Bowl: ‘It’s great to have her a part of it’
NFL commissioner Roger Goodell insists the relationship between Kansas City Chiefs tight end Travis Kelce and Taylor Swift has been a good thing for the NFL.
Goodell made his comments, which could well irk a strong segment of die-hard football fans, while speaking to the media to kick off Super Bowl week in Las Vegas.
‘Having the Taylor Swift effect is also a positive. Both Travis and Taylor are wonderful young people, they seem very happy,’ he said.
‘She knows great entertainment and I think that’s why she loves NFL football. I think it’s great to have her a part of it. Obviously, it creates a buzz, another group of young fans. Particularly young women.’
The Kelce-Swift romance has been the bane of existence to many hardcore NFL fans, despite spiking engagement across social media and increased merchandise sales for the league.
Roger Goodell says Travis Kelce and Taylor Swift’s romance is a ‘positive’ for the NFL
The relationship between the Chiefs tight end and the pop star has taken some fans by storm
Other fans and NFL lifers like Hall of Famer Tony Dungy have bemoaned coverage of the couple
Outside of just fans, other high-profile figures in the league such as NFL Hall of Famer Tony Dungy have gone as far as to claim Swift makes NFL fans ‘disenchanted’ about games.
Despite the unhappiness expressed by fans and NFL lifers like Dungy, the league and others have wasted no opportunities to attempt to capitalize on the extra publicity brought to the league by Swift.
American Airlines recently posted flights with clear references to the couple for Super Bowl weekend.
TidalWave Comics has also added the nine-time Pro Bowler to its FAME series, which features the life stories of prominent people.
Emily Bordner, owner of EB and Co. also earned her company some publicity after asking Kelce’s mother Donna to gift Swift some jewelry that the singer was seen wearing after the Chiefs won the AFC Championship.
