Cardi B shares her newfound love for a Californian burger joint, and it’s not the iconic In-N-Out
Keith Lee, a prominent figure in the food social media sphere, has amassed a significant following on TikTоk for his car-based food reviews. With 16 million followers and 700 million likes, known as the Keith Lee Effect, his endorsements can significantly impact a restaurant’s success, resulting in long queues and record-breаking sales.
In one of his recent videos, Lee revisited Easy Street Burgers, a beloved spot in Los Angeles that has earned numerous perfect ratings from the critic in the past. With nearly 120,000 Instagram followers and a dedicated fanbase, Easy Street Burgers has established itself as a must-visit destination.
Joining Lee in his latest review was none other than Cardi B herself. The rapper, expressing her usual candor, admitted that LA food isn’t her favorite, given her New York roots. However, she eagerly sampled the burgers alongside Lee, ultimately awarding the restaurant a nine out of ten, just shy of Lee’s lofty standards. Nonetheless, she couldn’t help but praise the burger she tasted, deeming it “perfect” with no complaints.
In less than a day, the video garnered over 2.6 million views, showcasing the immense influence both Cardi B and Keith Lee wield in the culinary world. Lee, recognized as a Forbes 30 under 30 honoree and dubbed the most influential food critic on the internet, is accustomed to generating significant buzz with his reviews.
While Lee’s recent trip to the Bay Area sparked controversy and discussion, his visit to Los Angeles was met with universal acclaim. For Easy Street Burgers, it was another win in their books, solidifying their reputation as a go-to destination for burger enthusiasts in California.
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