It was an emotional moment as Jason Kelce, the former Philadelphia Eagles center, announced his retirement after playing for the team for 13 years during a press conference on March 4, 2024.

The tears came almost immediately while he gave a speech reflecting on his NFL legacy, which included losing last year to his younger brother, Kansas City Chiefs tight end Travis Kelce, and his life and family off the field.

We’ll see how long this lasts,” Jason said at the start, with his voice cracking and breaking down, covering his eyes. “Not a good start.”

The moment went viral and one important reason was Jason’s willingness to show emotion, something boys are often discouraged from doing.

The entire Kelce family was present, watching as the burly, bearded, typically jovial and wise-cracking Jason broke down in tears multiple times at the podium on national television. Cameras panned the room and caught Travis wiping away tears under his sunglasses, along with their parents, Donna and Ed Kelce, dabbing tissues at their faces.