In the past decade stars have been taking some pretty sexy side hustle jobs to make the cash flow into their already deep pockets.
One of the most lucrative is modeling lingerie for big brands, sometimes even their own.
Think of Kim Kardashian for SKIMS, a brand she founded and is now worth over $3billion. Then there is Rihanna’s Savage x Fenty line that is also a blockbuster.
Jennifer Lopez has been working for Italian lingerie brand Intimissimi for several years. Heidi Klum and her daughter Leni have also posed for the company.
Padma Lakshmi has created her own line of alluring underthings for Bare Necessities.
Hailey Bieber, who is now heavily pregnant with her first child with husband Justin Bieber, has worked for years with massive lingerie brand Victoria’s Secret.
Here is a look at the superstars who have stripped down to flash the flesh for big paydays.
KIM KARDASHIAN FOR SKIMS
Kim Kardashian has made a fortune with her $3B SKIMS brand. And often she has modeled the lingerie herself.
In 2022, Kim shocked the world when she hired some of the most famous models in the supermodel game to wear SKIMS.
The ex of Kanye West presented the new faces for the lingerie brand: Heidi Klum, Alessandra Ambrosio, Candice Swanepoel and Tyra Banks all made the cut. Three of these models have already been working for over 20 years.
‘It doesn’t get more iconic than this,’ the copy on the social media photos read.
Heidi, Alessandra, Candice and Tyra team up for ‘SKIMS’ ad
Kim’s angels: Kim Kardashian recruited a crop of supermodels for her SKIMS campaign. The billionaire (center) is seen here with Candice Swanepoel, Tyra Banks, Heidi Klum and Alessandra Ambrosio
The best of the best: The catwalk icons all star in the new ads for her shapewear brand
Kim is seen in a more recent post for SKIMS in this gray bra and panties with a beige robe
Kim selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies, it was shared in a Monday morning press release.
After the first batch of photos were shared, more were seen with Kim included.
‘OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection,’ wrote Kim in her Instagram caption.
JENNIFER LOPEZ FOR INTIMISSIMI
Jennifer Lopez showed off her fantastic figure in a new campaign for Italian intimates and loungewear brand, Intimissimi, in April.
The Bronx-born native had her hair back as she was seen in the Silky Intimates Collection.
‘It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin,’ said the reportedly estranged wife of Ben Affleck. ‘I always look for quality fabrications and superior comfortable fit,’ added the This Is Me… Now singer.
‘Intimissimi’s New Silky Intimates is a perfect collection – it’s classic in style and the fabrics are luxe,’ added Lopez.
‘It’s so important to feel comfortable and empowered in the pieces that are closest to your skin, and this collection does just that… And as always it’s absolutely gorgeous.’
Jennifer Lopez showed off her fantastic figure in a campaign for Italian intimates and loungewear brand, Intimissimi, in April
The Bronx-born native had her hair back as she was seen in the Silky Intimates Collection
‘It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin,’ said the wife of Ben Affleck
JLo has been the brand ambassador for the company for two years.
The new collection features six pieces crafted with the brand’s signature ultralight microfiber. ‘Designed in Italy and hand-crafted by lingerie artisans, these lightweight undergarments redefine comfort and style for everyday wear,’ said a press release.
The campaign is all about ’empowerment,’ the company shared. ‘Under the creative direction of Riccardo Ruini, alongside the creative vision of director Jacob Bixenman and the lens of photographer Norman Jean Roy, the campaign artfully captures Lopez who embodies the essence of the product wearing our sophisticated lingerie and moving sinuously through shiny silk drapes,’ the release said.
‘A visually striking image is created by the interplay between the lightness and softness of the microfiber and the shininess and luxuriousness of the silk.’
‘I always look for quality fabrications and superior comfortable fit. Intimissimi’s New Silky Intimates is a perfect collection – it’s classic in style and the fabrics are luxe,’ added Lopez
The star flashed her tattoo for Ben Affleck
PADMA LAKSHMI FOR BARE NECESSESITES
Padma Lakshmi has posed for her Padma X Bare Necessities line.
The 53-year-old Top Chef veteran was showing off her incredible figure in the new ads that were released to DailyMail.com in mid June along with an interview about what makes her feel sexy.
‘I’ve always wanted to do a lingerie line,’ the TV star – who talked about her ‘sexual peak’ recently – shared. ‘I’ve spent a lot of my modeling life wearing different types of lingerie, and it’s hard to find something that’s comfortable but still pretty, she added after going from a 34C bra size to 36DD.
The former Vogue model said she thought it would be a good opportunity to do this with Bare Necessities because she can serve ‘a variety of customers’ of all body types.
Lakshmi said that bras in larger cup sizes were not always attractive in the past, but hers are prettier.
‘I hope this collection makes you not only look good but feel good,’ she noted. ‘I hope that my selection is versatile and makes women feel not only like they have something pretty and special on, but that it’s functional.’
Padma Lakshmi stuns in BTS for ‘Padma X Bare Necessities’ line
