LeBron James teams up with Nike for new basketball Roblox experience – the NBA star is headed to NIKELAND on Roblox “to co-create and imagine a new future of basketball together with its community.”
A series of new mini-games will let fans learn the tricks that the basketball superstar nicknamed The King, uses in real life to leave his opponents dumbfounded on the court.
James will also teach the hoop and its fundamentals to the fans. These lessons are designed to help players improve their basketball game in real life.
Once fans have completed the different challenges, NIKELAND participants will receive rewards for their play and physical movement, unlocking virtual products with Gold Medals.
The new initiative will also include the launch of the first two new virtual Nike LeBron 19 styles, “The Chosen 1” and “Bron Bites,” which will first premiere exclusively in the NIKELAND Showroom.
LeBron James and the new basketball mini-games are available to play via NIKELAND on Roblox until February 21.
The Nike LeBron 19 “The Chosen 1” will exclusively launch in North America via and at select retailers while the “Bron Bites” makeup will drop globally this summer via Nike SNKRS and at select retailers.
