Taylor Swift has asked her fans to take part in her #ForAFortnightChallenge to celebrate the launch of her 11th studio album, The Tortured Poets Department (TTPD).

To join the game, Swifties have to post 14 clips from 14 moments of their lives over two weeks, a reference to Fortnight, Swift’s lead single in which she had a duet with American singer Post Malone.

American pop sensation Swift, 34, kick-started the game on April 20 with a romantic video compilation on YouTube Shorts, where she was seen receiving a peck on the cheek from her boyfriend, American football tight end Travis Kelce, 34.

There was also a clip of her sipping cocktails at what looked to be Koma Singapore. Swift reportedly dined at the Japanese restaurant in Marina Bay Sands on two occasions – Feb 28 and March 8.

She performed six concerts at the National Stadium in March as part of her globe-spanning The Eras Tour. Singapore was the last stop before she took a break to promote TTPD. The Europe leg of her tour begins in May.

Meanwhile, TTPD smashed records on Spotify, Apple Music and Amazon Music since its release on April 19.

Apple Music said TTPD broke the all-time record for the biggest pop album by first-day streams. Both Spotify and Amazon Music announced that the double album was also the most-streamed album on their respective platforms in a single day.

Spotify shared on X that TTPD was the first album in Spotify history to have more than 300 million streams in one day. The previous record-holder was Swift’s Midnights (2022), which amassed 184.6 million streams in a day.

The music streaming platform added that Fortnight (Feat. Post Malone) became its most-streamed song in a single day as well.