Attracting over 300,000 attendees from Singapore and the region, the concert series has caused a spike in hotel and flight bookings.

CNBC reports that, according to Smith Travel Research data, hotel bookings in Singapore for March 2024 increased by 10% following the announcement of Swift’s concert.

Furthermore, airlines, including Singapore Airlines and Scoot, experienced a surge in flight demand to Singapore in March, especially from Southeast Asia. Jetstar Asia also witnessed a roughly 20% increase in demand for flights from cities like Bangkok, Manila, and Jakarta to Singapore.

Economy class round-trip fares from HCMC to Singapore for the concert dates are set at around VND8.91 million (US$362), significantly higher than the usual range of VND2.7 million to VND4.5 million. Post-concert, the price drops to VND3.39 million for a round trip.

Flights from Hanoi to Singapore during the concert period also soared, with the lowest price reaching nearly VND12 million, compared to the typical range of VND4.8-9.1 million.