As a fan of the American entertainment industry, you’ve probably come across news of the recent tension between three prominent IT girls: Selena Gomez, Kylie Jenner, and Hailey Bieber.

In the past week, despite the buzz surrounding the hot remix of “Die For You” by The Weeknd and Ariana Grande, or the global explosion of Miley Cyrus’s hit “Flower,” what has garnered more attention from fans worldwide is the subtle shade-throwing between Selena Gomez, Kylie Jenner, and Hailey Bieber. Of course, it’s not just these three beauties; other artists like Taylor Swift, Justin Bieber, and even Kendall Jenner have all made their way to the top of global trending topics. In the end, how did the story unfold, and who benefited the most from these controversies?

The story began when Selena Gomez posted a new TikTok video featuring unusually different eyebrows. Following that, Kylie Jenner shared a selfie on her Instagram story with a caption right next to her eyebrows: “Was that an accident?”. In the next story, Kylie posted a screenshot of a Facetime call with Hailey Bieber, highlighting Hailey’s eyebrows. This sparked a strong backlash from Selena Gomez’s fan community, who believed that Kim Kardashian’s sister-in-law and Justin Bieber’s wife were throwing shade at Selena’s eyebrows. Kylie had to clarify that she had no such intention. To calm the situation, Selena responded, “No need to worry about that, I like you a lot Kylie.”