Breaking News: Shirtless Celebration by Jason Kelce in Chiefs vs. Bills Game Generates $600k in Exposure for Beer Brand

Backing Travis Kelce and socializing with Taylor Swift seemed like side quests for Jason Kelce during the Kansas City Chiefs and Buffalo Bills game. The Philadelphia Eagles legend was thoroughly enjoying himself, engaging in various activities between snaps. One standout moment that captured fans’ attention was his exuberant celebration of his brother’s touchdown.

In a remarkable display, Jason Kelce unleashed a full yeti scream after Travis Kelce scored against the Bills. Notably, he did so without wearing a shirt despite the freezing weather at Highmark Stadium. This daring move, however, proved to be a valuable promotional opportunity for a specific brand that the Eagles star was endorsing.

Labatt USA, the maker of Blue Light, reportedly gained approximately $629,288 in brand value thanks to the antics of the elder Kelce, as reported by Jess Golden of CNBC. The stunt resonated globally, circulating on the internet and sparking a wave of memes, contributing significantly to the company’s visibility and growth.

Jason Kelce’s experience at the Bills vs. Chiefs game was eventful from the start. He kicked off the day by immersing himself in the Bills Mafia tailgate, joining in the revelry with the Chiefs’ rival fans. While he refrained from the infamous table-smashing antics, he did share beers with the crowd. Kelce has often expressed his appreciation for the atmosphere and fans at Highmark Stadium on his New Heights podcast, making this experience a dream come true for him. Additionally, he indulged in unconventional activities such as drinking from a bowling ball and sharing cheers with Bills faithful.

Later, Kelce ascended to the box to support the Chiefs’ tight end during the game. Throughout, he continued to enjoy beers, frequently appearing in the background doing so. He engaged in conversations with Taylor Swift, spent quality time with his family, and concluded the festivities by taking pictures with children. A fortunate girl even had the chance to meet Swift and display her sign, courtesy of the Eagles great.

In summary, Jason Kelce truly embraced the Bills Mafia experience.