Collect the friendship bracelets, take the moment and taste it.
If your TikTok for You page is anything like mine at the moment, you can’t scroll through more than one or two videos without hitting Taylor Swift content.
TikTok has been encouraging engagement with the world’s biggest singer-songwriter through its interactive in-app fan experience, which it launched in March 2023.
As Swift prepares to play the first of her eight sellout Eras Tour shows at London’s Wembley Stadium this week, TikTok launched the next phase of its fan experience.
The social media platform is encouraging Swifties to complete weekly challenges across the next 11 weeks (one for each of Swift’s albums), all of which will earn them themed profile frames and beads to make their own digital friendship bracelets.
As a video-based platform, TikTok has proved to be an important space for people to engage with music both new and old. For young artists breaking through, it’s an opportunity for them to connect with new audiences, whereas for more established musicians like Swift, TikTok is a forum for meeting her fans where they are.
Fan experiences, such as the one TikTok has created with Swift, are designed to help fans go even deeper than simply watching the 5 million Eras Tour-related videos on the platform.
Things haven’t been totally smooth sailing for TikTok on the music front this year, after it failed to reach an agreement with Swift’s label, Universal Music Group.
That failure saw UMG artists’ tracks stripped from the platform for three months, only returning in May. Swift was the first UMG artist to return to TikTok, with the launch of her new album, The Tortured Poets Department, in April.
Other new features TikTok is adding to its Taylor Swift fan experience include video highlights from each tour stop and a playlist tied to each weekly album theme.
To access the experience, fans can click on the anchor that appears next to Taylor Swift content on TikTok, or interact with the search banners that pop up on related Eras Tour search terms.
News
Taylor Swift accused of blocking artists from Billboard top spot AGAIN as she restocks special versions of TTPD: ‘She’s really trying to break that record’
Taylor Swift has been accused of blocking artists from the top Billboard spot again as she continues to restock special versions of The Tortured Poets Department. The 34-year-old megastar – whose latest album topped the Billboard 200 chart for the 11th straight week –…
One year of Taylor Swift and Travis Kelce: From the friendship bracelet that started it all to Super Bowl victory and Eras Tour surprises
On September 23, 2023, Taylor Swift shocked the world when she turned up at Arrowhead Stadium, announcing her relationship with Kansas City Chiefs star Travis Kelce to the NFL and beyond as she sat alongside his mother, Donna. Since then, things have moved swiftly with Taylor…
Anais Gallagher is the epitome of chic in a blue sweater with high-waisted trousers and £1,000 Prada heels at day seven of Wimbledon
Anais Gallagher was the epitome of chic as she arrived alongside fellow celebs for day seven of Wimbledon on Sunday. The model, 24, who is the daughter of Oasis rocker Noel Gallagher and his ex-wife Meg Mathews, opted for a stylish blue…
Predicting which NFL teams will exceed and which will fail to meet expectations in 2024
Even before a single snap of the NFL season is played, there are expectations for each team, some being much higher than others. There are always sure bets to make the playoffs and sure bets of teams that are predicted to flounder….
2024 NFC South race: Can new-look Falcons dethrone Buccaneers or will either Saints or Panthers surprise?
Year in and year out, the NFC South appears to be more up for grabs than any other division even though the Tampa Bay Buccaneers took home the division crown in each of the last three years. The 2022 Tampa Bay squad,…
Taylor Swift: The Global Phenomenon with a Heart of Gold, Embarking on a Journey of Love and Loyalty Beside Travis Kelce, Her Unwavering Support Lighting Up the Stadiums. A Melody of Devotion Beyond the Stage, Where Her Songs Meet His Sportsmanship in a Symphony of Celestial Harmony.
In a modern world where every love story seems to be recorded and shared, the tale of Travis and Taylor has become a symbol of love that’s too genuine to be concealed. This charming couple, whose interactions have captured the…
End of content
No more pages to load