Taylor Swift’s potential appearance at the Super Bowl halftime show could spell a massive windfall for the NFL, potentially exceeding $1 billion in generated revenue.

Despite the immense financial impact her performance could have, Swift would not receive any payment for her participation.

Although she declined an offer to perform at Super Bowl LVIII, opting instead to watch the game from an executive suite while supporting her boyfriend, Travis Kelce, and the Kansas City Chiefs, the NFL is reportedly eager to secure her for the next Super Bowl in New Orleans.

Swift’s presence at the event could significantly boost advertising rates, potentially adding an extra $1 million to the already hefty $7.5 million price tag for commercials.

The NFL reportedly wants Taylor Swift to perform next year's Super Bowl halftme show

An unnamed source suggested that Swift’s involvement in the halftime show could generate between $1.3 to $1.5 billion, building upon the estimated $700-750 million revenue boost attributed to her presence at this year’s Super Bowl. However, according to league regulations, performers do not receive payment for their appearances, although the NFL covers all production costs and travel expenses.

Swift was at the most recent Super Bowl supporting boyfriend Travis Kelce and the Chiefs

With the possibility of Swift’s performance coinciding with the Kansas City Chiefs’ pursuit of a third consecutive Super Bowl appearance and an unprecedented three-peat in NFL history, the event has the potential to become the most-watched sports broadcast in American history, attracting over 140 million viewers.

Adding to the excitement, star quarterback Patrick Mahomes and the Chiefs are aiming to make history with three consecutive NFL titles. Mahomes expressed his aspirations for achieving this milestone, emphasizing the team’s determination to continue playing at their best level.

Furthermore, Swift’s relationship with Kelce appears to be flourishing, which could facilitate the NFL’s efforts to secure her participation. Since publicly announcing their relationship in September, Swift has actively supported Kelce and the Chiefs, fostering connections with other players’ partners and even baking homemade treats for Kelce’s teammates.